Are You Invisible To Your Database
Of Top Customers, Past Customers And Prospects?

•  Word Count: 700
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• Print And Discuss At Your Next Sales/Marketing Meeting

There are approximately 6,000,000 employer-based businesses in the U.S. according to a 2008 U.S. Census Bureau survey.  The employee count is as follows:

• 1 - 4 employees = 3.6 Million
• 5 - 9 employees = 1.0 Million
• 10 - 19 employees = 650,000
• 20 - 99 employees = 500,000
• 100 - 499 employees = 100,000
• 500 employees+ = 19,000

 Click here to read this U.S. Census Bureau survey in more detail.

With about 6 million employer-based businesses in the U.S., you have to be excited about the possibility of landing some new customers. You're probably even are saying, "Gosh, if they only knew about my business, I would be able to grow my sales exponentially."

5 Reasons Why No One Will Remember Your Business.

Marketing any size business is a challenge, even if you are an experienced marketing professional for a Fortune 100 Company like Apple, GM, Pepsi or Coke.  And when you consider the stats below, you can see why:

1. 99%* of all salespeople stop calling a prospect, for 9 to 12 months or altogether, after their third unsuccessful attempt at moving the sales process forward.
2. 70%** of a workforce (including your salespeople) are either disengaged or completely disengaged from their work.
3. 80% of what you tell someone about your business is literally forgotten within 24- to 48-hours.
4. Only 10% to 15% of an organization's database*** of prospects are opening a generic newsletter that is electronically sent to them. 
5. Most sales leaders let their salespeople do their own "marketing." Now reread point #1.  

*Drip Marketing, Inc.'s survey of 1,000 salespeople and businesses.
**Gallup's survey of 350,000 respondents and Dale Carnegie Training's survey of 1,500 respondents. 
*** Drip Marketing, Inc.'s survey of 30MM e-mail campaigns.

 16 Marketing Campaigns That Will Get You Noticed (PRINT THIS LIST):

Marketing is about telling people over, over and over again the value you can bring to them and/or their business. To you and your team maximize prospect engagement, I have listed below some time-tested campaigns that will work (we prove it all the time to our clients) when marketing your company.

1. e-Mail your database of prospects a "meeting request" letter.
2. e-Mail a press release on a new product or service to everyone in your database.
3. Add a low risk offer to a campaign, i.e., free trial, discount, scholarship, special report, etc. to every marketing campaign you send. 
4. e-Mail a bundle "deal" to your database of prospects and past clients. 
5. e-Mail a survey to your clients.
6. If you target accountants, send them a "Tax Season Survival Kit" in January.
7. If you are a professional training company, send a press release on a client success story or a picture of a class taking your training. Post this to your LinkedIn and Facebook page.
8. If you target real estate agents, send them a "refer with confidence kit" to help them recommend or endorse your business. 
9. Create a landing page for referral partners to go to so they can download special forms and gain access to a "refer with confidence" kit.
10. Create a landing page for your clients so they can learn more about your referral rewards program.
11. Create a landing page for prospects to download and read your "switch with confidence" kit. 
12. Promote an add-on service via free trial or special offer, i.e., free _____ when you buy ________.  
13. Provide free reports to download: Affordable Care Act Compliance Kit; How To Switch _____ In Three Easy Steps, How To Avoid Tax Penalties, etc.
14. Send each salesperson's list of "top 10 prospects" a lumpy mail campaign.
15. Send someone a gift card if they referred a prospect that resulted in a sale.
16. Sponsor a "Shred Your Documents Day" with a shredding company in conjunction with a local bank or credit union.

It's Your Job To Maintain Contact With A Prospective Buyer And Referral Source. 

If you want to kick your sales into high gear, consider developing a sales and marketing strategy for your business.  Not only is a written strategy critical for you, but it will also help your sales team define their objectives and goals too.

About The Author

Glenn Fallavollita is the President of Drip Marketing, Inc.  He founded Drip Marketing, Inc. in 2002, and serves as CEO, lead copywriter and chief strategist.  He is also instrumental in developing the curriculum, format and expansion of Drip University - the training arm of Drip Marketing, Inc.  His work, insight and creative talent has been the catalyst for the delivery of more than 35 million e-mail campaigns on behalf of his clients.

To learn how he can help your business increase its sales, visit us on the web at www.DripMarketing.com or call (856) 401-9577.