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In its purist tactical definition, drip marketing is about releasing bite-size chunks of one-on-one communications to a defined target audience (vs. using mass media outlets like radio, TV/cable or social media). It is a great way to nurture your target audience with slivers educational, sales and informational marketing messages. Because the more people see or hear about your products or services, the more they learn. And the more they learn, the more they will understand the "value" of your product or service offering. And the more they know your "value proposition," the more likely they are to buy from YOU and not your competition.
Drip And Get Rich.
As of today, no one has invented a device that can predict the exact moment in time when someone is ready to buy what you sell. Additionally, our extensive research revealed that 99% of all salespeople stop calling a prospective buyer after their third unsuccessful attempt in moving the sales process forward. So no matter how good a salesperson is, our research has proven that almost ALL salespeople give up far too early in the sales process.
But more importantly (and this is a biggie), salespeople place a subjective date on when THEY think a prospective buyer will be ready to learn more about buying what they sell. The reality is this: People buy when they are ready; not when you or your sales team thinks they want to buy. To learn more about our extensive research, click here.
The Advantages of Drip Marketing Are:
The key advantages of installing a drip marketing system at your business is that it builds trust, credibility and brand recognition in the mind's eye of your target audience; the three elements that go into someone's decision making process when buying what you sell.
But the best part is this: Drip marketing shows a prospective buyer that you have an interest in them even when you and/or your salespeople no longer do. So when they are finally ready to learn more about your business and how it can help solve a particular problem, they reach out to you instead of your competition.
Click here to download our FREE drip marketing quiz (the results WILL shock you)
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A Best-In-Class Drip Marketing System Focuses On Six Very Specific Strategic Elements.
To help you develop a drip marketing strategy for your business, we have listed below the six core areas based on our CEO's 20,000 hours of consulting, helping and training thousands of businesses across the country. The key areas of your drip marketing strategy are:
- Content: You need to provide relevant content, content based on your target audience's primary motivators, or they will not welcome your drip marketing messages.
- Frequency: Develop a drip marketing calendar of campaigns before starting anything as too many or too few drips will play a huge role in the success of your drip marketing efforts.
- Recency: Recency refers to the time span between each drip. Too short of a period between drips will cause your target audience to opt out of your e-mail marketing campaigns or throw your direct mail campaign into the trash. Too long of a period between drips will result in people forgetting about you and your business.
- The Blending of Tactical Marketing Campaigns: The best-in-class drip marketing strategies use a combination of e-mail campaigns, direct mail campaigns, blogs, social media, face-to-face meetings and other marketing strategies to stay in continuous contact with its target audience.
- The Use of Evidence-Based Tools In A Selling Situation: Prospects want to make the best decision possible when buying what you are selling; therefore, education-based tools can oftentimes augment the decision-making process faster than a salesperson because psychologically, people believe what is in print form. How many times have you heard someone say: "I read this on a brochure and it said. . ."
- Proactive Follow-up Calls: A marketing campaign's results will increase exponentially if a salesperson actively becomes part of the follow-up process. And should a salesperson consistently make their follow-up calls, you and your sales team will start to see sales magic happen.
The Good News Is This: Most of your competitors, even your largest ones, are not focusing on these areas -- a mistake that represent a huge sales and marketing opportunity for YOU and YOUR business. Best of all, you don't need to spend a fortune to develop a Fortune 500 Company drip marketing system. And we can show you how -- to learn more, click here to read about our DRIP Marketing System. |
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