Drip marketing is about releasing a series of bite-size chunks of one-to-one communications to a defined target audience (versus mass media outlets like radio, TV, cable or social media). In fact, drip marketing is the optimum way to nurture your target audience as people forget 80% of what they are told within 48 hours. However, it needs to be done with slivers of educational, sales and informational marketing messages.
Drip And Get Rich.
As of today, no one has invented a device that can predict the exact moment in time when someone is ready to buy what you sell. Additionally, our extensive research (on what is drip marketing) revealed that 99% of all salespeople stop calling a prospective buyer after their third unsuccessful attempt in moving the sales process forward. So no matter how good a salesperson is, our research has proven that almost ALL salespeople give up far too early in the sales process.
But more importantly (and this is a biggie), salespeople place a subjective date on when THEY think a prospective buyer will be ready to learn more about buying what they sell.
The reality is, people buy when they are ready; not when you or your sales team want them to buy. To learn more about our extensive marketing research, click here.
The Advantages Of Drip Marketing Are:
The key advantages of installing a drip marketing system at your business is that it builds trust, credibility and brand recognition in the mind's eye of your target audience; the three elements that go into someone's decision making process when buying what you sell.
But the best part about drip marketing is that it shows a continuous interest in a prospective buyer even when you and/or your salespeople no longer do. Therefore, when they are finally ready to learn more about your business and how it can help solve a particular problem, they reach out to you instead of your competition.