Drip Marketing, Inc. Experts In DRIP Marketing - Home Page of the DRIP Marketing System

"If You Can't Show A Prospect The Elements That Make Your Business Different, You Will Always Be Selling On Price."

Glenn Fallavollita, CEO and founder of Drip Marketing, Inc

At Any Given Moment, 9% to 18% of your target audience is actively investigating the idea of buying what you sell or thinking about recommending a business like yours to someone they know. Although most salespeople do a good job at following-up with an Immediate Buyer, a group representing only 1% to 3% of their entire database, our research has determined most salespeople do a poor job at staying in touch with people who are casually "investigating or thinking about" what you are selling.

Drip Marketing, Inc. has invested 8 years and $235,000 researching the sales, marketing and buying process of 1,000+ salespeople, businesses and decision makers respectively.

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Our research efforts have revealed:

50% of all salespeople stopped calling or sending information (for at least 9 to 12 months or altogether) to a prospect or referral source after their first unsuccessful attempt in moving the sales process forward.
99% of all salespeople stopped calling or sending information (for at least 9 to 12 months or altogether) to a prospect or referral source after their third unsuccessful attempt at getting the sales process started or moved to the next level.
95% of all salespeople are unable to predict the actual close date of a prospective buyer with any type of accuracy (when given a 4 week expected close-date window).
75% of all first time appointments or events with a prospective buyer happen after a salesperson's fourth initial telephone call.
In a medium to high value business-to-business sale, it takes 15 to 30 conventional "drips" (telephone conversations, face-to-face meetings, voicemail messages, personal e-mails, letters, etc.) before a cold prospect is closed.

What Does This Mean For Business? It means if a salesperson talks with a prospect who is only investigating or thinking about buying what you are selling, will not call a salesperson back or agree to meet with them after three follow-up calls, there is a good chance this same salesperson will permanently write this prospect off as being "not interested."

The Reality Is This: The prospects a salesperson no longer contacts are actually the ones who represent THEIR FUTURE sales. And if your business is not there at that divine moment in time when a prospective buyer is ACTIVELY seeking a solution, any and all future sales will go to a competitor and NOT your business. This is why drip marketing works.