Three Powerful Voicemail Scripts
That Will Get A Prospect
To Call You Back
By Glenn Fallavollita, CEO – SellMorePayroll.com | Author | Keynote Speaker
- Word Count: 651
- Time To Read: 2.6 Minutes [Based on 250 Per Minute]
The reality is this: You will leave a voicemail message about 75% to 80% of the time. That being said, it is not surprising that many salespeople complain about their voicemail messages going unanswered.
There are many reasons as to why someone doesn't call a salesperson back, but the #1 reason is this: They are not leaving a compelling voicemail message. The biggest mistake that salespeople make when cold calling is that voicemail message isn't motivating someone to call them back. Ideally, you need to answer the "What's in it for me?" question that ultimately drives your prospect to really want to write your number down, pick up the phone and call you back.
This Is What A Salesperson Typically Leaves For A Voicemail Message:
"This is ________ with __________. I'm calling to see if you're interested in a competitive quote on your ____________. If you are interested, please call me back at (888) 555-1212."
Now Here Is The Problem. . .
All that this message has done is identify you as a salesperson that sells a specific product or service -- one who hasn't differentiated themselves from the rest of the market. The good news is your competition is making this same mistake.
To help you leave a more compelling voicemail message that gets people to call you back, I want to share with you three sample messages, for three different selling scenarios, that might be of interest to you.
#1. Voicemail AFTER A Proposal Is Sent:
"Hi __________, this is _____ calling from ________. As you know, I have studied your business rather extensively and know exactly how to make (your business money, reduce your _____ by X%, etc.). If you turn to page X of our proposal, you'll see exactly what I am talking about.
If you have any questions, call me at (888) 555-1212."
#2. Voicemail If You HAVE NOT Mailed Anything To This Person Prior To Your Call:
"Hi __________, this is ___________ with _________. The reason I was calling was to share with you three ideas that will ___________ (make you or save you XX% to XX% on your __________ fees).
"If you want to read how much money we (made or saved) companies (in your industry or identical to you), visit our website at www.your name.com or call me back at (888) 555-1212.
"Again my name is ______ _________ at (888) 555-1212."
#3. Voicemail If You HAVE Mailed Something To This Person Prior To Your Call:
"Hi __________, this is ___________ with _________. The reason why I called was to follow-up on the _____ we sent to you as I wanted to three ideas that will ___________ (make you or save you XX% to XX% on your __________ fees).
"If you want to read how much money we (made or saved) companies (in your industry or identical to you), visit our website at www.your name.com or call me back at (888) 555-1212.
"Again, my name is ______ _________ at (888) 555-1212. "
Grasshopper: Practice, Practice And Then Practice Some More.
Like most things in life, the more you practice using a script, the better you will get at it. More importantly, it will flow smoothly. All I can tell you is that you need to rehearse your script a lot. Some of my peers even recommend standing up when leaving a voicemail as it commands more energy and excitement.
Executive Summary: Leaving a message when calling someone will happen more times than not. And statistically speaking, you will probably leave a voicemail message 50% to 75% of the time. The sooner you come to terms with this statistic, the sooner you will realize how powerful a voicemail scripts can be as a sales tool. Personally, I keep a voicemail script taped to my monitor to remind me what to say, even though I have made in excess of 150,000 cold-calls in my professional career.
About The Author
Glenn Fallavollita is the President of SellMorePayroll.com, a Division of Drip Marketing, Inc. He founded Drip Marketing, Inc. in 2002, and serves as CEO, lead copywriter and strategist. He is also instrumental in developing the curriculum, format and expansion of Drip University - the training arm of Drip Marketing, Inc. and SellMorePayroll.com. His work, insight and creative talent has been the catalyst for the delivery of more than 35 million e-mail campaigns on behalf of his clients.
To learn how we can help your payroll service increase its sales with our payroll marketing system, visit us on the web at www.SellMorePayroll.com or call us directly at (856) 401-9577.
